Whether it's a lightweight, water-based moisturiser or a more nourishing, oil-based face oil, we all instinctively look for comfortable, fast-absorbing textures in the summer heat. But how do we decide which one stays on the shelf or goes in our bag? Feeling fresh is not enough: a really well-chosen formula can balance hydration, skin protection and everyday lightness. We'll show you how these textures differ and what to look out for when you're thinking about conscious product development - even for your own brand.
What is the difference between water-based and oil-based formulations?
In water-based formulations, water is the predominant carrier medium, allowing for lightweight, fast-absorbing textures. On the skin do not leave a heavy, greasy feeling, but rather provide freshness. In cosmetic practice, they are often the basis of gel facial cleansers, light moisturisers and „ultra light” sunscreens, which specifically enhance comfort in hot weather.
In contrast, the oil-based formulas have a greasier feel, they are dominated by oily ingredients. Their function is rather to protect the skin and lock in its dullness. These textures are absorbed more slowly and give a more nutritious effect, can be particularly beneficial for dry or stressed skin.
Benefits of water-based textures in the heat
Water-based products are clearly preferred in the summer months. The high temperatures and humidity make the skin more prone to excessive sebum production anyway, so lightweight formulas give a more comfortable feel.
In addition, the water-based moisturisers and cleansers to help keep skin clean, without overloading it. This is particularly important for brands that want to sell a summer lightness experience to their customers, as quick absorption and a feeling of lightness are key in summer.
The role of oil-based formulations: conscious layering
Oil-based skincare products are not redundant in summer, but their role in your routine is transformed. In evening skincare or a targeted moisturising routine, they represent a consciously integrated, additional step.
Oil-based formulas do not primarily deliver water to the skin, but help to preserve it. This becomes particularly important when the skin is exposed to external factors such as strong sunlight, wind or air conditioning that can easily dry out the skin's surface.
These types of cosmetics, for example in the form of body lotion oils, can help to keep the skin soft after a shower or support regeneration in the evening routine. Natural vegetable oils, on the other hand, are also used to restore skin comfort and hydration. In hot weather, these textures alone can feel heavier, so proper layering can be key. Therefore, we recommend the following sequence: first a water-based moisturiser, followed by a thin layer of oil to lock moisture into the skin.
How to choose a formula for heatwaves?
The decision is not only a technological one, but also a business one. In the summer season, the customer makes a quick decision: what you feel is heavy or too sticky, you will not repurchase.
During this period, water-based formulas will come to the fore. The light texture, fast absorption and fresh, comfortable skin feel are all sensations that have a strong influence on purchasing decisions in summer.
Oil-based ingredients, on the other hand, can work really well when they are consciously positioned. It is better to think about them in targeted categories, for examplel it is advisable to specify these products as part of an evening skin care, more intensive regenerating or extra nourishing routine. .
Private label and contract manufacturing: build your own summer product success?
Private Label is a cosmetics contract manufacturing partner that in-house developed or to help brands produce customised formulations. The focus is on on a professional production background, stable quality and the manufacturing capabilities for different product categories such as skin care, hair care or personal care. This model is particularly useful for companies that want to start or expand their own cosmetics brand but do not have their own laboratory or manufacturing capacity.
One of the biggest advantages of contract manufacturing is flexibility. Brands can develop products that fit the needs of the target group and seasonal trends. For example, water-based, lightweight textures may be more popular in the summer, while more nourishing, oil-based formulas may be more popular in the autumn-winter season.
Private label collaboration is therefore not only a manufacturing solution, but also a branding tool that allows businesses to respond more quickly to market needs, while having a stable, professional background are working.